Just how a sandwich tastes differently when you cut it
diagonally, the way recruitment is done, makes a difference in the types of
applicants that will be received. In order to attract the most ideal pool of
applicants, determining your expectations are crucial. Are you looking for a more
experienced person or perhaps a new graduate? Where you choose to advertise a
position will make a difference in the outcome. There is a multitude of ways
you can choose to display an opening for a position. There are strategic
benefits to all, and all work quite well.
Newspaper: Newspapers are becoming a fairly outdated form of
advertising. Recruiting through a newspaper is a paid media which has a
tendency to be relatively expensive, especially for multiple days for it to be
published to ensure a wide range of applicants. A newspaper route also may
attract an older generation of applicants strictly because the audience is
different than it would be if it was advertised on an online source.
Social Media: Social media is the newest and latest place to recruit for a position. There is no secret that the younger generation is in-tuned to social media and the fact that content occurs immediately in real time. The immediacy of social media allows for a quick turn-around time between listing the position and receiving applications and resumes for the position.
Website: A formal website posting of the new position
opening is probably the most professional and credible. By listing the position
here, this means that applicants must go out of their way to do their research
to find the position. This means that they are already interested in the
position and becoming a part of the company. They are being proactive and
seeking out potential careers within your company. However, this may be
difficult for other professionals who are qualified, but who may not seek out
this given position.
Referral: A referral for a position can be a little
interesting. It may save you a few nickels and dimes, it takes some careful
consideration. A referral from a long-lasting employee of the company may be a
more credible source to take a referral from. They are very likely to know
other experienced professional in the same field that can benefit your company.
A referral from a new hire that has just entered the industry may take more
research and an additional opinion before accepting the referral name.
Within: Promoting within has always been a great approach. Because
the employing is an existing employee of a company, they know the culture of
the company already. Although they will of course take on new duties and
responsibilities, the turnover price will be significantly lower opposed to
hiring someone from outside the walls of the company. You also have their resume
and know what they are capable or not capable to do.
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